VerticalApparel & Accesories
Creating an interactive website to promote Lacoste fragrances
To give is a delight. The shopping-for-the-perfect-gift part? Not so much. Lacoste wanted to help harried shoppers find the perfect fragrance for that special someone. We built an interactive website that featured a 5-question fragrance finder quiz and a game starring the Lacoste croc. Gamification elements – a timed race to collect as many fragrances as possible while avoiding obstacles – was designed to entertain and engage users while increasing the visibility of Lacoste fragrances.
- Unique features: interactive website, fragrance finder quiz, game ad
- Number of languages: 5 (Spanish, English, German, French, Italian)
Production time: 2 months