As the popularity of video marketing grows, you need to take advantage of this trend to promote your products and services. The fact that 54% of consumers want to see more video content from businesses only supports this claim. What happened is that people are tired of generic ads so videos added some fresh content into the world of marketing.
However, videos have different purposes and you need to use them accordingly. That is why the following tips will direct your efforts in the right way. Let’s find out which are the best ways to promote products with video ads.
Use Different Platforms
Videos can enhance any platform. That is why you should spread your video content on various platforms.
Why is that?
Every platform has its audience. By embedding videos on each platform you will reach a broader audience.
You can add video ads to:
- Social media networks (Facebook, Instagram, Twitter,etc.)
The website is the basis of your business so your customers must come across the video. On the other hand, we can’t forget that 93% of marketers say they’ve landed a new customer thanks to a video on social media.
In a Q3 2018 Earnings Call, Mark Zuckerberg said, “Video is a critical part of the future, it’s what our community wants.”
Focus on the First Few Seconds
The first ten seconds are crucial. 360 Interactive Video can win it all. If you get their attention at the very beginning, you’ll have it until the very end.
Give the viewers a reason to stick until the end. The best way to do that is to put your product out of focus.
Don’t make it too promotional.
Keep It Short
Video ads are still a type of advertisement. That means, that you should keep it short in order not to bore people.
Creating a video that is a minute or a few minutes long is just right. It gives you enough time to promote your product or service and to engage the users.
Keep in mind that you have to adapt the video to the platform. YouTube allows you to post longer videos while Instagram demands that you keep it short.
Add a Personal Touch
Humanize your brand by adding a personal touch to your videos.
Video ads can help you to do that. Your products don’t need to be the center of every In-stream video ads.
By promoting your company and its values, you are building trust in customers. When users trust your company they will also be more confident when it comes to buying the products.
You can talk about people’s experiences or even introduce your employees and why they like working for your business.
Show Customers Something Useful
Seeing the benefits of your products and how they are used can help customers to make the decision.
That is why tutorial videos are perfect for promoting your products and services.
These practical videos are both informative and promotional. You’ll show the customers how useful and easy-to-use the product is, while the customers will get some valuable tips on how to use it.
Add Some Humor
Giving your videos a positive note will make a great impression on the viewers. They will instantly make a connection with your brand.
Don’t be afraid to think outside the box and add some humor to your videos.
These videos are most suitable for your YouTube channel or social media networks. Here is one example by PooPourri.
Bring Reviews to Life
People highly count on reviews before they make the final decision. They might not trust the brand, but if people support their claims, that makes a huge difference.
Apply this to your video marketing. Bring your reviews and testimonials to life by turning them into motion pictures.
Create videos that will feature you, customers, sharing their positive experience. You can also share videos from your customers’ social media that show your products in the positive light.
Greg Hudson, a marketer at Top Writers Review claims that portraying testimonials in videos is an effective marketing trick. “I have learned that people love seeing testimonials and reviews in a video format. It makes them more true and believable,” says Greg.
Only Use High-Quality Micro Videos
The content of your video ad is important but so is the quality of it. Poor-quality videos will make you look unprofessional and uninterested in promoting your service in the right way.
If you don’t have the equipment to create high-quality videos, hire an expert. Otherwise, you’ll be only wasting time by making videos that won’t serve any purpose.
Take Advantage of Video Marketing Benefits
When it comes to video ads, the point is to engage the customers and show them why your products are the best choice. Considering the popularity of video content, you’ll have a better chance of attracting the attention of the audience. Meaning, you’ll increase your chances when it comes to selling more products.
Daniela McVicker is an editor and blogger with rich experience in writing about content planning and digital marketing. She helps individuals and organizations reach out to new audiences and attract more clients.